Prudentialife’s 30th Pearl Anniversary CSR

Caring for the environment is everyone’s duty. And on its Pearl Anniversary, Prudentialife took on this task as the company’s corporate social responsibility. In the past years, Prudentialife has been actively participating in activities in community building and other civic and religious duties. “In previous years, we’ve been active in Gawad Kalinga, some educational programs, church-building activities and the like. For this year, we decided to be active in the environment,” Prudentialife Group President Jose Alberto T. Alba said. “This is our own way of telling the public that we have to be concerned about the environment and do something about it,” Alba added. To raise funds for this cause and other social projects, Prudentialife held its annual Silver Tee Charity Open Golf Tournament at the Alabang Golf and Country Club last May 20. “We’re trying to raise funds for some environmental groups, specifically Haribon. I think we’ve raised enough to help Haribon at least for this year,” Alba said. One of this year’s beneficiaries is Haribon Foundation, an active crusader for the environmental cause.