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Prudentialife President Jose Alberto T. Alba and Senior Vice President for Special Projects and Corporate Communications Homer P. Blanco (center) hold the IMCEA trophy for Best Established Service Brand Campaign Silver Award; flanked by (L-R) IMCEA Javier Jose Calero, Globe Telecom Financial Officer Delfin Gonzales, Jr., Prudentialife Corporate Communications Officer Will Ladanga and IDS President Vicente C. Dinglasan.

Prudentialife Bags Three Awards During the 2nd IMCEA

At the second Integrated Marketing Communications Effectiveness Awards (IMCEA) held last July, Prudentialife’s sole entry Buhay ang Pag-asa bagged three prestigious awards.

Aside from Silver Award for the Best Established Service Brand Campaign, Buhay ang Pag-asa also received Bronze Awards in the Best Innovative and Integrated Media Campaign and Best Integrated Internal Marketing Program categories.

The former category is awarded to entities that use multiple forms of media in an innovative, integrated and strategic way to reach their target audiences. The latter recognizes campaigns that have successfully implemented integrated internal and external marketing programs. The IMCEA is the first and only award in the Philippines that defines marketing communications "effectiveness" on two levels-notable business results and promotion of societal values. It is an initiative of the University of Asia and the Pacific (UA&P) Scholl of Communications, in association with the Marketing Opinion and Research Society of the Philippines (MORES) and Business World.

Corporate Social Responsibility

Embedded in its corporate strategy is Prudentialife's CSR efforts through shelter, education, health, church and community programs. In 2006, the company spearheaded the Prudentialife-Gawad Kalinga PAGASA (PAaral, GAwad at SAgip) to help build a bright future for the Filipino child through values-oriented educational programs.

Trust Fund Build Up

Undeniably, Prudentialife has proven that hope is alive. Following the launching of its Pag-asa campaign, Prudentialife regained its leadership in the pre-need industry in 2006, being the only Filipino pre-need company in the top five of the industry rankings. Prudentialife is merged by professional, hardworking, value-oriented and customer-driven management, staff and sales force. The Trust fund has reached P 16.2 billion in 2006 and growing at an average of 20% annually.

Prudentialife continues to bring hope and make life better for everyone especially the Filipino family it is committed to serve.