"Today, the pre-need industry is going through the most difficult crisis in its history. I have strong faith that this situation can bring out the best in all of us..."
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"In 2002, we faced a major challenge.
How to attain market leadership in an
industry hit by negative publicity and
stricter government regulation? A study
prepared by US aided AGILE showed a problematic
industry.."
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Pag-asa
Ad Campaign Launched
After a challenging year in 2005, Prudentialife is poised to greet fiscal year 2006 with renewed vigor and a more aggressive marketing stance. The fact that Prudentialife will celebrate its 28th year of steadfastly securing the good life for the Filipino family is enough reason to turn ourselves into one cheering squad and shout our rallying cry – “RE-CREATE @ 28!”.
Why Re-Create?
The year 2005 was short and filled with challenges, marked by mounting uncertainties. It was also a year of adjusting to stringent government regulations and a rapidly changing environment by the whole pre-need industry.
Today, Prudentialifers collectively work hard to address major concerns such as sales downturn, negative publicity due to major industry players in financial distress resulting not only to public mistrust but also to continuing financial difficulties.
Amid these dark clouds engulfing the pre-need industry,
we recall our President’s message in Prudentialakbay
Baguio 2004: “To succeed, those who manage a pre-need
company must have an open mind. Opportunities may present
themselves but may be missed if management becomes too
fixated and pre-occupied to see them. Managers must
continually watch for trends. They must learn to take
advantage of them, but at the same time avoid depending
on them too much. The trick is to know when to capitalize,
or when to let go…in order to create the bright
future we want for ourselves, we have to continue to
grow and develop.”
This inspiring thought led to “Re-create @ 28” as a fitting slogan to pierce the dark clouds hovering above; to bring hope and sunshine into our corporate life with our thrust to move forward, to make life better for our employees, sales force, and above all the Filipino family we are committed to serve.
BIG "R" IDEA
Prudentialife’s success and leadership in the pre-need industry has been characterized by its ability to combine strategic planning with creativity that made the Prudentialife brand an icon of service. In managing these turbulent times, the company is “back to basics” with the 3 R’s OBJECTIVES of Rebuilding Trust, Reinforcing Corporate Brand, and Reassuring Financial Stability. As a creative strategy, the BIG R IDEA was conceptualized with the logo RECREATE @ 28 and tagline “Recollecting past, Refreshing future”. Sunrise is used as the right symbol for hope and a bright tomorrow amid the impact of an industry crisis.
What is “Re-create”?
- Impart fresh vigor – refresh
- Form anew in the imagination; recollect and reform in the mind
Recollecting Past
- History of Prudentialife’s Nobility, Culture of Excellence and Corporate Social Responsibility
Refreshing Future
- Move forward to make life better, give hope for a brighter tomorrow.
Reinforce Corporate Brand
- More powerful communications to project innovations and new opportunities.
Rebuild Public Trust
- Promote positive family values i.e. love for family and youth development through company efforts and activites.
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