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Prudentialife, Pag-Asa Tungo sa Magandang Umaga

You Trusted Us for 27 Years

Today, the pre-need industry is going through the most difficult crisis in its history. I have strong faith that this situation can bring out the best in all of us.

For 27 years now, we have relentlessly pursued our vision to provide a more secure and comfortable future for our planholders and other clients through our pre-need products and financial services.

During tough times, Prudentialife has shown resiliency by gearing itself as a caring and customer-driven company in all its areas of operations – memorialization, financial services, realty, travel and information technology. At Prudentialife, we remain vigorous in our search for opportunities to improve the quality of our services and enrich the lives of more Filipinos. This year, we inaugurated our new building in Baguio as part of our regional branch consolidation program. Prudentialife also recently acquired a 7-storey building in the center of Guadalupe, Makati. These are not only symbols of our strength and stability; they also give Prudentialife an opportunity to extend its caring arms to more families and to a larger extent, cope with the changing market environment.

While Prudentialife is positioning itself to be a more stable organization, we will also focus our attention to the growing tourism market with our Akean Resorts project which promises to have vast linkages with our other business thrusts.
Together, let’s “RE-CREATE” Prudentialife at the start of our 28th year; let me thank all our planholders, sales associates and managers, our management team and staff and employees who have greatly contributed to the Prudentialife Group’s success. At the same time, may we be filled with lively hope as we pray for a brighter tomorrow for everyone.


AMB. FRANCISCO A. ALBA
Chairman