Prudentialife Bags Best Established Service Brand Campaign Award

For Prudentialife, its Madonna and Child logo has become an icon of service nationwide. One solid proof was when Prudentialife bagged the “Best Established Service Brand Campaign” Silver Award in the 1st Marketing Communications Effectiveness Awards (MCEA) held on July 1, 2005.

Sponsored by the Institute of Communications of the University of Asia and the Pacific (UA & P), Marketing and Opinion Research Society of the Philippines and BusinessWorld, MCEA is the first and only Award that recognizes the marketing communications campaigns that have achieved business objectives while promoting a culture of excellence, nobility and social responsibility.

The Board of Judges composed of well-respected and experienced marketing practitioners and advertising executives cited the Prudentialife Kapamilya Campaign during its 25th Anniversary for the year 2003-2004:

“For the Best Established Service Brand Campaign, the Silver Award goes to the brand that has remarkably outpaced its industry’s growth rate while espousing the importance of the warmth and care that the family spirit gives.”

This year’s awards covered marketing communications campaigns for the past two years (2003-2004). Prudentialife’s Kapamilya campaign was also recognized due to its effectiveness in addressing major challenges in 2003 during one of the most trying times in pre-need history.

The desired marketing results were achieved through a highly effective corporate strategy and marketing thrusts; with a well-planned and integrated marketing communications program by the Prudentialife Corporate Communications Department and its agencies - DYR-Alcantara (now Y&R Philippines) and Mediaedge.