Prudentialife

In an effort to encourage children to read, volunteer Prudentialife employees commit two half-days each to read stories to Sibol pre-school children at Gawad Kalinga Baseco and Grade 1 students at San Vicente Elementary School.

Thirty-two volunteers underwent a storytellers’ training under Ms. Myra Hulleza from Adarna House last August 28 at the 5th Floor of Prudentialife Building.
 

The Prudentialife Group announced its renewed commitment to serve the Filipino family with the same spirit of caring and committed service after the Securities and Exchange Commission issued its ruling for Prudentialife Plans, Inc. to refrain from selling new pre-need plans effective April 16, 2009.

The success of Prudentialife brand communications efforts that won for the company, six Integrated Marketing Communication Effectiveness Awards (IMCEA) in a decade of many challenges, makes it an interesting case in marketing.

The recent University of Asia and the Pacific (UA&P) Tambuli Awards 2009 honoring the year’s best advertising campaigns that have valued both business results and socially relevant marketing communications revealed key success factors behind every Prudentialife IMC campaign.

Serving the society at large has also become a tradition of the company. Each year, the company marks its anniversary by reaching out to the less fortunate: from the poor and underprivileged, to the prisoners, and the elderly.

The Prudentialife story is rooted in simple beginnings. Thirty years ago, the company started with a vision to secure a good life for the Filipino family. Prudentialife’s early years were not easy. There was fierce competition, scarce resources and economic difficulties. But hardwork and prayer, key values espoused by our founder, propelled the company forward to become strong and resilient to face whatever challenges lie ahead.

My friend, I’ll always be beside you, as we step into the light.
Since 1978, Prudentialife has always been with you, guided by a clear vision to help you prepare for a better future. Through its pre-need and financial services plans, Prudentialife has shaped a strong resilient community of families. With a God-fearing, professional and values-oriented management, staff and sales force, Prudentialife’s “Madonna and Child” has become an icon of service nationwide.

LA FUNERARIA PAZ, INC. (LFPI) continues its expansion with the inauguration of its 4th mortuary in the country’s oldest and most historic cemetery in La Loma, Caloocan City.