The Luster of Life
Prudentialife’s 30th anniversary in 2008 highlights the "PEARL". In ancient times, the "Pearl" was the most valuable jewel, a symbol of wealth, status       and religious belief like in the biblical parable "A Pearl of Great Value". The "Pearl" has a unique luster which suggests brilliance, resplendence,     distinction, integrity and nobility . Thus, Prudentialife has adopted the new year’s corporate theme - " The Luster of Life" to project the brightness and    benefits of life that Prudentialife offers. The "Pearl" reinforces the trust and quality service of Prudentialife’s brands: memorialization, healthcare, financials,  real estate, non-life insurance and travel and leisure.

Prudentialife - A Pearl of Great Value!

Letter to Planholders
The global economic crisis has affected a number of industries worldwide including the Philippine pre-need industry. The trust funds of the industry have not been earning their projected returns. The local stock market and fixed income investments have performed poorly last year causing trust fund deficits.

Compounding the problem of the industry is the ongoing investigation of the Legacy fraud case. This has dragged down the confidence in our industry whose image has already been tarnished when major preneed firms went down years ago.

To address the situation, the Philippine Federation of Pre-Need Plan Companies, Inc. (PFPPCI) was left with three options to consider for its members:
   
Prudentialife Employees Walk For A Cause
Serving the society at large has also become a tradition of the company. Each year, the company marks its anniversary by reaching out to the less fortunate: from the poor and underprivileged, to the prisoners, and the elderly. This year, on its 30th anniversary, Prudentialife has taken on the cause of caring for the environment.

Prudentialife officers, sales force and employees gathered in the “Pearl Walk of Life” along the roads of Cultural Center of the Philippines Complex last May 12 to raise awareness on the importance of caring for nature.
   
Sibol Kids Go on Tour
17 JATA Sibol Students Graduate
PFSI Launches New Promo
Prudentialife's 30th Pearl Anniversary CSR
San Vicente Elementary School Receives Gabay Pinoy Karunungan Program
PHI Holds Medical Mission In BASECO
PMRC Holds 1st RMs/DSMs Conference
PFIBI Celebrates 9th Anniversary
PTSI - PMRC Tie-up
Caring for Creation
Online Payments for Your Pension Loans Now Available
New Product: PrimeLife Variants
Channels Marketing Division Gearing for Domestic and Offshore Market Expansion
     
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